Helping a local BEAUTY BOX maximise capacity, build viral visibility, and stay fully booked through organic and paid strategies.
272%
Online bookings
200,000
Followers grown over socials
50,000,000
Views across all videos
NAIL SERVICE SHOP ●
INFLUNENCER MARKETING ●
PAID ADVERTISEMENT ●
FUNNEL STRATEGY ●
CONTENT SRATETGY ●
NAIL SERVICE SHOP ● INFLUNENCER MARKETING ● PAID ADVERTISEMENT ● FUNNEL STRATEGY ● CONTENT SRATETGY ●
Beauty Box is a well-established nail salon based in Liverpool, operating since 2019. Prior to working with us, the salon already had a strong local reputation and consistent bookings through word of mouth and nearby foot traffic.
However, as the business expanded and added more nail technicians, a new challenge emerged. While demand existed, the salon struggled to keep all technicians fully booked at the same time, meaning capacity wasn’t being maximised consistently.
The objective was to increase visibility, fill quieter appointment slots, and create a system that allowed the salon to operate closer to full capacity, not just during peak periods.
The issue wasn’t demand, it was distribution. With more technicians available, Beauty Box needed a way to consistently bring in new customers while maintaining momentum during quieter periods. Relying solely on local awareness limited growth, and the salon needed a stronger online presence to match its offline reputation.
The challenge was to turn Beauty Box into a destination brand, not just a local salon people stumbled upon.
OBJECTIVE
BACKGROUND
14,374,829
Traffic blended reach
Our approach focused on building strong organic visibility first, using social media as the primary growth lever. We identified TikTok as the key platform to showcase the salon’s work, personality, and results in a way that felt authentic and engaging rather than overly polished.
Alongside organic growth, we supported quieter periods with paid advertising, branding, and local influencer collaborations to ensure seats were filled consistently rather than relying on spikes in demand alone.
We worked closely with Beauty Box to develop a content strategy centred around nail transformations, behind-the-scenes moments, client reactions, and technician work. TikTok became the main driver of attention, allowing the salon to reach a much wider audience beyond its immediate area.
As momentum grew, Beauty Box went viral multiple times, rapidly increasing brand awareness. We complemented this organic growth with paid ads during quieter periods to fill remaining appointment slots, as well as collaborations with local influencers to reinforce trust and local relevance.
Content, branding, and paid activity worked together to support both visibility and bookings.
WHAT WE DID
SOLUTION
52%
Increased on online bookings
Through consistent content and strategic amplification, Beauty Box built a following of over 200,000 people across social media, generating more than 10 million views across their videos. The salon experienced periods of being fully booked out, even with an increased number of nail technicians.
Paid ads and influencer activity helped smooth out quieter periods, allowing the business to operate closer to maximum capacity rather than fluctuating between busy and slow days.
Our collaboration with Beauty Box was hands-on and adaptive. As the salon grew, strategy evolved to support new technicians, changing demand, and seasonal shifts. The focus remained on simplicity, consistency, and results without overcomplicating the process.
HOW IT LOOKED
RESULTS
20+
Videos over 2M views
Local businesses don’t need complex marketing to grow — they need visibility, consistency, and the right platforms. Beauty Box showed that combining viral organic content with targeted paid support can turn a local salon into a fully booked, high-demand brand.
THE REALITY
BTS
