how a seasonal swimwear brand desatame swim scaled and increased revenue by over 250%
250%+
Increase in revenue
120%
Increase in ad spend
4.98%
Conversion rate
FASHION E-COMMERCE ●
INFLUNENCER MARKETING ●
PAID ADVERTISEMENT ●
EMAIL MARKETING ●
FUNNEL STRATEGY ●
FASHION E-COMMERCE ● INFLUNENCER MARKETING ● PAID ADVERTISEMENT ● EMAIL MARKETING ● FUNNEL STRATEGY ●
Desatame Swim is a swimwear brand that had already been operating for around two years before we began working together in October 2024. At the time, the brand was not running paid advertisements and relied heavily on organic strategies, primarily social media posting, to drive sales and visibility.
While this approach had worked to an extent, the brand faced challenges with seasonality, as demand was concentrated around specific months, making revenue inconsistent and difficult to forecast. The objective was to build a more structured marketing system, expand beyond peak seasons, and create stability without losing the brand’s organic foundation.
Swimwear is naturally seasonal, particularly in markets such as the UK and Europe. Even with strong organic performance, demand would drop sharply outside of summer months. The brand was overly dependent on one season, relied heavily on organic traffic alone, and lacked a broader funnel to support consistent growth.
OBJECTIVE
BACKGROUND
3.62x
Blended ROAS
Our strategy focused on expansion and diversification, rather than forcing growth within a limited seasonal window. Alongside this, we worked closely with the brand on product development for the second collection, shifting the focus from swimwear alone toward resortwear, giving the brand relevance across more seasons.
Paid advertising was introduced later as part of a broader system, rather than as a standalone solution.
We supported Desatame by building funnel strategies that created more consistent demand throughout the year, while maintaining the brand’s organic presence. Product and brand development were supported by repositioning the collection toward resortwear, increasing seasonal flexibility. We designed and built the Desatame Swim website, planned and executed brand shoots, and implemented structured email campaigns and automations.
WHAT WE DID
SOLUTION200+
Emails campaigns delivered
The combined strategy resulted in a 250%+ increase in revenue, stronger performance across multiple markets, reduced reliance on a single season, and more consistent demand driven by funnel-led marketing. Desatame transitioned from operating as a purely seasonal, organic-led brand to one with greater stability, flexibility, and long-term growth potential.
Our work with Desatame Swim was highly collaborative and hands-on. As the brand evolved, strategy, creative, and product direction were developed together, ensuring alignment at every stage. The shift from organic-only marketing to a full-system approach allowed the brand to grow with confidence rather than chasing short-term wins.
Email marketing played a key role in supporting launches, retention, and repeat purchases, allowing the brand to move from relying solely on organic posting to operating with a more systematic and scalable marketing approach. Paid advertising was later layered in to support growth across new markets.
HOW IT LOOKED
RESULTS
90,826
Traffic generated in one month
Seasonal brands don’t need to accept seasonal limits.
By combining market expansion, product evolution, and structured funnels, Desatame Swim turned a seasonal challenge into sustainable growth.
THE REALITY
BTS
