east dynasty: from concept to £30,000 in revenue within the first two months.
1
Brand launched
2
Countries photoshoot
4
Months
FASHION E-COMMERCE ●
INFLUNENCER MARKETING ●
PAID ADVERTISEMENT ●
EMAIL MARKETING ●
FUNNEL STRATEGY ●
BRAND LAUNCH ●
FASHION E-COMMERCE ● INFLUNENCER MARKETING ● PAID ADVERTISEMENT ● EMAIL MARKETING ● FUNNEL STRATEGY ● BRAND LAUNCH ●
East Dynasty is a fashion-forward streetwear brand built around culture, identity, and community. When we began working together in August 2024, the brand was still in its early stages and preparing for its first official launch in 2025. At that point, East Dynasty didn’t just need marketing, it needed structure, clarity, and a system that could support long-term growth rather than short-term hype.
The objective was to take the brand from idea to execution by shaping its identity, building strong creative foundations, and implementing scalable systems that could convert attention into revenue while supporting future drops.
Launching a streetwear brand in 2025 comes with intense competition and increasingly short attention spans. Many brands rely heavily on visuals or hype without the infrastructure to convert demand or retain customers. East Dynasty needed a clear brand identity, consistent creative direction, a defined funnel from attention to purchase, and a way to build hype without peaking too early. The challenge wasn’t simply launching it was launching properly.
OBJECTIVE
BACKGROUND
20,000
Emails collected
Our approach focused on building East Dynasty as a business, not just a collection. Rather than rushing to sell, we prioritised creative consistency, community building, funnel strategy, and retention from day one. The launch was treated as a long-term play, with systems designed to continue working well beyond the first drop rather than relying on one-off moments of attention.
We planned and executed multiple photoshoots to establish the brand’s visual identity, including ghost shots and product imagery for launch assets. The first collection was shot in the UK, while the second drop was shot in Bangkok, Thailand, expanding the creative direction and visual storytelling. Alongside this, we designed and built the East Dynasty website with a conversion-focused funnel that supported email capture and future drops.
Email marketing became a core pillar of the brand’s growth, with the list scaling to over 20,000 subscribers. We strategised and implemented email campaigns and automations to support launches, retention, and repeat purchases. Paid advertising was managed through Meta, using hype-led creatives aligned with the brand’s identity, achieving up to a 6.7x ROAS. We also connected the brand with on-brand influencers, prioritising alignment and authenticity to support organic growth and cultural relevance.
WHAT WE DID
SOLUTION
6.7x
Returns on ad spend
Within the first two months following launch, East Dynasty generated £30,000 in revenue. The brand built a community of 20,000+ email subscribers, achieved up to a 6.7x return on ad spend, and launched with strong momentum supported by both paid and organic activity. Rather than peaking early, the brand entered the market with structure, clarity, and scalable systems in place for future growth.
Our collaboration with East Dynasty was hands-on and iterative. As a startup brand, decisions evolved quickly, and our role was to support growth without overcomplicating the process. Creative direction, marketing strategy, and infrastructure were developed together to ensure alignment as the brand scaled. A fun, creative and easy-going business.
HOW IT LOOKED
RESULTS
£30,000
Revenue generated in 2 months
Seasonal brands don’t need to accept seasonal limits.
By combining market expansion, product evolution, and structured funnels, Desatame Swim turned a seasonal challenge into sustainable growth.
THE REALITY
BTS
