HOW WE CONNECTED HOUSE OF CARATS WITH OVER 200+ INFLUENCERS
213
Influencers connected with
4,427,891
People reached
597
Pieces of content produced
JEWELLERY E-COMMERCE ●
INFLUNENCER MARKETING ●
BRAND ACTIVATIONS ●
RETENTION STRATEGY ●
JEWELLERY E-COMMERCE ● INFLUNENCER MARKETING ● BRAND ACTIVATIONS ● RETENTION STRATEGY ●
House of Carats is a jewellery brand operating in one of the most competitive spaces in e-commerce. When we began working together in 2023, the brand was already performing strongly through paid ads and had a clear product-market fit.
The challenge wasn’t acquisition. It was retention and sustained attention. With heavy competition in the jewellery space, keeping customers engaged and maintaining visibility beyond paid channels was becoming increasingly difficult.
Our objective was to help House of Carats: stay top of mind in a crowded market, build stronger brand affinity, create long-term visibility beyond ads, develop deeper relationships between the brand, its audience, and creators
OBJECTIVE
BACKGROUND
3,000+
Influencers messaged
Our approach focused on influencer-led brand building, not one-off posts.
Instead of chasing quick wins, we designed a long-term influencer marketing system that prioritised: genuine creator relationships, consistent organic exposure, layered reach across micro and larger influencers, positioning the brand as part of culture, not just commerce
We started locally in the UK to build a strong foundation, then expanded globally as momentum grew.
This wasn’t about “influencer seeding” it was about community building at scale. We built long-term relationships with micro influencers for consistency, secured placements with larger creators to extend reach, coordinated and managed ongoing influencer campaigns, supported creators with brand direction while keeping content authentic, planned and executed a brand activation event in April 2025 for a new product launch
The influencer strategy naturally evolved into real-world brand presence through events and community-driven launches.
WHAT WE DID
SOLUTION1
Successful activation event
Our collaboration with House of Carats was built on flexibility and trust. The focus was never on forcing content or chasing numbers, but on creating a system that could scale naturally over time.
Communication remained simple, and the strategy evolved alongside the brand’s growth rather than being locked into a rigid framework.
The organic strategy delivered long-term visibility and cultural impact:
213 influencers actively collaborated with the brand
597 pieces of content produced organically
4,427,891 people reached across social platforms
Multiple posts achieved viral performance
Increased brand familiarity and retention through repeated exposure
Successful April 2025 product launch activation, showcasing both the brand and the founder
HOW IT LOOKED
RESULTS
52
On-going collabs
In highly competitive markets, paid ads alone aren’t enough.
House of Carats proved that consistent organic visibility, creator relationships, and community-led marketing are key to long-term retention and brand strength.
THE REALITY
BTS
