How WE Helped KID WEST selling out drops, and achieve a consistent 7.4x return on ad spend.
7.4x
Return on ad spend
350%
Increase in ad spend
10.2%
Increase in conversion rates
AFFILIATES MARKETING ●
PAID ADVERTISEMENT ●
FASHION E-COMMERCE ●
AFFILIATES MARKETING ● PAID ADVERTISEMENT ● FASHION E-COMMERCE ●
Kid West is a streetwear brand that we began working with in 2023, during the early stages of its journey. At the time, the brand had a relatively small product range but placed a strong emphasis on high-quality design and craftsmanship. As a startup, the focus was not on mass production, but on building demand and establishing the brand’s presence within the streetwear space.
The objective was to support Kid West’s growth by increasing visibility, driving demand for each drop, and creating a system that allowed the brand to scale responsibly without compromising its identity.
As an early-stage brand, Kid West faced the challenge of limited inventory paired with growing interest. The brand needed to generate demand without overextending production, while ensuring that each drop felt intentional and exclusive rather than forced.
The challenge was to scale carefully, using paid media and organic influence to build momentum, while maintaining strong returns and avoiding wasteful spend.
OBJECTIVE
BACKGROUND10.2%
Increase in conversion rates
Our strategy focused on controlled scaling through paid advertising, paired with influencer-led brand exposure. Instead of chasing volume, we prioritised efficiency, ensuring that spend increased only when performance justified it.
Paid ads were used to build demand ahead of drops, while influencer placements helped position the brand culturally and organically. The goal was to create anticipation, sell out products quickly, and reinforce the brand’s desirability within the streetwear community.
We began by managing paid advertising campaigns, gradually increasing ad spend as performance stabilised. Over the course of our collaboration, ad spend was scaled by five times, while maintaining strong efficiency. Campaigns were structured to support product drops, driving demand and encouraging quick sell-through.
Alongside paid advertising, we worked on influencer collaborations to showcase the brand authentically. Through these relationships, Kid West gained visibility across social platforms, with the brand being worn by influencers and larger cultural figures, further reinforcing its credibility and desirability.
WHAT WE DID
SOLUTION
350%
Increase in ad spend
As a result of the combined strategy, Kid West achieved an average return on ad spend of 7.4x, even as spend increased significantly. Product drops began selling out rapidly, often requiring frequent restocks due to sustained demand. The brand successfully scaled while maintaining strong performance and a sense of exclusivity.
Rather than struggling with excess stock, Kid West faced the opposite problem: demand consistently outpacing supply.
Our work with Kid West was collaborative and growth-focused. As one of our first clients, the relationship evolved alongside the brand, with strategy adapting as demand increased and opportunities expanded. The focus remained on maintaining efficiency, protecting the brand’s positioning, and scaling sustainably.
HOW IT LOOKED
RESULTS
7.4x
In blended ROAS
Early-stage brands don’t need massive product ranges to scale, they need demand, efficiency, and timing. Kid West demonstrated that with the right paid strategy and cultural positioning, even a small catalogue can drive strong returns and sell out consistently.
THE REALITY
BTS
