Helping SYENTI turn an underutilised email list into a high-performing revenue channel.
52%
Increase in email revenue
72%
Open rates
60%
Increase in conversion rates
EMAIL MARKETING ●
FUNNEL STRATEGY ●
AUTOMATIONS ●
EMAIL MARKETING ● FUNNEL STRATEGY ● AUTOMATIONS ●
Syenti is a premium fashion brand that was already generating a strong level of revenue when they approached us. The brand had an established customer base and a large email list, but email marketing was not performing to its full potential.
While emails were being sent, the list lacked structure, segmentation, and a clear strategy, meaning opportunities for retention and repeat purchases were being missed. The objective was not to grow the list further, but to extract more value from what already existed by building a proper email marketing system.
Despite having a sizeable email list, Syenti’s email marketing lacked segmentation and automation. Customers were receiving similar messages regardless of behaviour, purchase history, or intent, and campaigns were not being sent consistently.
The brand needed a system that could support its premium positioning while improving engagement, conversion, and overall revenue contribution from email. This wasn’t about sending more emails — it was about sending the right emails, to the right people, at the right time.
OBJECTIVE
BACKGROUND4.2%
Email conversion rates
Our approach focused on building a structured, data-led email system designed around customer behaviour rather than one-off campaigns. We prioritised segmentation, automation, and consistency, ensuring email became a reliable revenue channel rather than an afterthought.
By restructuring the list and flows, we were able to align messaging with different customer journeys, supporting both retention and repeat purchases while maintaining brand tone.
We segmented Syenti’s existing email list based on customer behaviour, purchase history, and engagement levels, allowing for more targeted communication. Automated flows were structured and implemented to support key touchpoints across the customer lifecycle, while email campaigns were planned and sent consistently to reinforce brand presence and product launches.
Each campaign and flow was optimised with performance in mind, ensuring content, timing, and structure worked together to drive measurable results without compromising the brand’s premium feel.
WHAT WE DID
SOLUTION
276%
Increase in flow revenue
Following the implementation of a structured email system, Syenti saw a 52% increase in total revenue generated from email marketing. Email open rates increased by 72%, while conversion rates across email flows and campaigns improved by 60%. The overall conversion rate from email reached 4.2%, reinforcing email as a core revenue-driving channel rather than a support tool.
Rather than relying solely on acquisition channels, Syenti unlocked significant growth by optimising an asset they already owned.
Our collaboration with Syenti was focused on clarity and execution. By simplifying the email process and introducing structure, the brand was able to operate with confidence, knowing that email marketing was supporting revenue in a consistent and scalable way.
HOW IT LOOKED
RESULTS
52%
Increase in email revenue
Growth doesn’t always come from doing more sometimes it comes from doing things properly. Syenti demonstrated that with the right structure, email marketing can become one of the most effective and profitable channels for premium fashion brands.
THE REALITY
BTS
